HELP

Frequently asked questions

Answers about ZOXO, FreeCheck, AI visibility, website signals, and interpreting results.

FreeCheck

What does FreeCheck review?

FreeCheck reviews public website signals that affect whether AI systems can discover, understand, and cite your content.

Do I need an account to use FreeCheck?

No. You can start a public website check without creating an account.

Does FreeCheck change my website?

No. It reads publicly accessible information and reports what it finds. It does not edit your website.

AI visibility

What is AI visibility?

AI visibility describes whether answer engines mention your brand, represent it accurately, and cite pages you control or trust.

How is GEO different from SEO?

SEO improves discovery and ranking in search results. GEO focuses on how generative systems understand, select, and cite information when producing answers. The two disciplines share strong technical and content foundations.

Which AI platforms does ZOXO focus on?

ZOXO is designed around major answer experiences including ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude.

Website signals

Do I need an llms.txt file?

llms.txt is an emerging convention rather than a universal requirement. It can provide a concise machine-readable guide, but it does not replace useful pages, crawl access, or clear site structure.

Why do robots.txt and sitemaps matter?

robots.txt communicates crawler access rules, while sitemaps help systems discover canonical URLs. Both should match the pages you actually want found.

Does structured data guarantee an AI citation?

No. Structured data makes page meaning more explicit, but citations also depend on relevance, evidence, authority, freshness, and the answer engine's own retrieval process.

Results and privacy

Why can results change over time?

Websites, indexes, model retrieval systems, and generated answers all change. A result is evidence from a point in time, not a permanent ranking.

Can ZOXO inspect private pages?

FreeCheck is intended for public pages. It does not sign in to private dashboards or bypass access controls.

Is a high score the final goal?

No. The useful outcome is a website that answer engines can access, understand, and cite accurately. Individual checks help prioritize work; they are not a substitute for business results.